How To Have Longevity

Every time you hear discussions about the music business, you always hear one word: longevity. Well, if you don’t hear it every time, you probably should. The reason is, nobody seems to know how to have longevity in a music career anymore. The answer has always been right in front of everybody. It’s right under your nose. It’s so close you can taste it. It’s so close that you’re on fire, if you happen to be playing the “Hot or Cold” game. It’s something that was done in the 60’s and 70’s more than any other time period in music history. It’s something that became strongly associated with the Singer/Songwriter movement, and rightfully so. It’s the key to longevity. Are you ready? Do you think you can handle it? Prepare to have your mind blown…here it goes…honesty. That’s it. Just be honest. Why do you think guys like John Prine, Kris Kristofferson, Bob Dylan, James Taylor, and Bob Seger made it so big? They were honest. They didn’t make up a bunch of music that nobody could relate to. That’s what Pop music was for, and still is for. The singer/songwriters are like the “Checks and Balances” for the music business. They’re there to make sure that there’s always someone in the music business that’s telling the truth. You don’t hear that on the radio. Why? Well, it doesn’t sell today. But, it will sell tomorrow, and if you weren’t honest today, you won’t be relevant tomorrow. Every day, somebody gets sick and tired of the fairytale life they’ve been told about through the music on modern Pop radio, so they go listen to singer/songwriters that are very rarely played on any radio station. That’s how they find honesty in music. Afterwards, those people will be loyal to the artist, just as long as they artist continues to be honest with them. So, if you want to be successful today, sing a fairytale. If you want to be successful from tomorrow til’ the end of time, be honest. Tell it like it is. It works a lot better that way.


John Prine –

Kris Kristofferson –



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