Paperless Tickets

Paperless tickets are becoming an industry standard for many events. A few years ago, the idea of paperless tickets was introduced at select venues. It was introduced as a way to hopefully prevent scalping. For a normal event, let’s say with the tickets going through Ticketmaster, which just happens to be one of the largest ticketing agencies in the world, each household can only buy 8 tickets, right? Well, for scalpers they have people hired to go in and buy up any and all tickets they can possibly get their hands on, then sell them for a higher than face value price. The idea with paperless is that, when you buy a ticket, you provide your credit card information, and they confirm that you purchased a ticket, but you never recieve a paper ticket of any kind. You present your I.D. and Credit Card at the door, on the day of the event, and that’s how you get in. This is so they know that the person who’s entering the venue is the person who bought the ticket. There has been one massive problem for this, though, and that’s the issue of transferring tickets, when needed. For instance, if someone bought me a ticket to a concert as a present, if it was one of the paperless seats, it would be difficult for me to use it, since the credit card and I.D. used wasn’t mine. Different venues have different policies for how to handle this. I believe they’ll eventually solve that problem. Paperless tickets are usually used for what’s called the “best seats,” being the first 3,000 or so seats. These are floor seats and most lower bowl seats. The last few shows I’ve been to at Verizon Arena, one of the pioneers of paperless ticketing, the paperless system worked for those 3,000 seats; however, it doesn’t stop the scalpers from getting the other 17,000 seats. For instance, when I tried to get Jimmy Buffett tickets, I was confirmed for purchase of upper bowl seats. Then, all of a sudden, there was a network error message. Ticketmaster called, and said all the tickets in that section mysteriously disappeared. Later, one could find those tickets for outrageous prices on scalping websites. So, will scalping ever stop? No, but it’s nice to make it harder for them.

Verizon Arena website: http://www.verizonarena.com
Ticketmaster website: http://www.ticketmaster.com
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